About the Customer
JPPTech Services is an AI-driven digital agency based in Ahmedabad, India and Brentwood, USA. It delivers branding, SEO, web development, data engineering, social media marketing, and AI solutions, helping businesses grow through human-first strategies, automation, measurable results, and the philosophy “Real Needs. Real Solutions.”.
Key Challenges
JPPTech Services is a premier AI-driven digital agency with a presence in Ahmedabad, Gujarat, India and Brentwood, New Hampshire, USA. The company delivers digital growth solutions across branding, data engineering, search engine optimization, AI solutions, web development, and social media marketing. As JPPTech continued scaling its global client base, service portfolio, and AI-first positioning, the company needed an intelligent way to engage website visitors, answer service-related questions, and convert inquiries into meaningful conversations.
• Manual Inquiry Handling: Business, marketing, and support teams spent time responding to repeated questions about services, AI capabilities, SEO, web development, branding, pricing direction, and project fit.
• Delayed Lead Engagement: Website visitors and prospects often depended on calls, emails, forms, or manual follow-ups, which could delay responses and reduce conversion opportunities.
• No Intelligent Website Assistant: The website needed an interactive AI assistant that could guide visitors through JPPTech’s services, company background, global presence, and value proposition.
• Limited Knowledge Base Accessibility: Company information, service details, journey, values, leadership, and offerings existed across website content, but there was no semantic search layer to retrieve accurate answers programmatically. • Scaling Customer Conversations: With growing demand across India, the USA, and international markets, JPPTech required a scalable engagement channel that could support prospects across time zones.
Solution
Calyza Tech has proposed and implemented a targeted GenAI-powered chatbot solution for JPPTech using AWS Bedrock, FastAPI, and a FAISS-based semantic knowledge base. The solution processes JPPTech website content into optimized knowledge chunks covering services, AI solutions, web development, SEO, branding, data engineering, social media marketing, leadership, values, and company information.
Amazon Titan Embeddings are used to generate vector embeddings stored in FAISS for fast semantic retrieval, while a FastAPI backend integrates with Amazon Bedrock Nova Pro to deliver concise, context-aware responses.
The chatbot follows a hybrid response approach, providing JPPTech-specific answers when relevant knowledge is available and using general knowledge when required. The solution also includes a landing page, dedicated chat interface, embeddable widget, iframe integration, responsive design, dark/light theme support, greeting detection, graceful conversation closing, and optimized response delivery for an enhanced user experience.
Solution Architecture
AWS Services used:
| Category | AWS Service |
| Compute | Amazon EC2 |
| Generative AI | Amazon Bedrock – Nova Pro |
| Embeddings | Amazon Bedrock – Titan Embeddings |
| Storage | Amazon EBS |
| Security | AWS IAM |
| Networking | Elastic IP |
| Monitoring & Logging | Application Logs / AWS-native logging options |
Business Outcomes
• Faster Lead Engagement: Website visitors receive instant answers about JPPTech’s services, AI capabilities, and company information.
• Reduced Manual Effort: Repeated service and inquiry responses are automated, allowing teams to focus on qualified leads and strategic work.
• Improved Visitor Experience: A responsive chatbot and embeddable widget create a modern, AI-first digital experience across devices.
• More Relevant Answers: FAISS semantic search and Amazon Bedrock generate context-aware responses from JPPTech’s knowledge base.
• Scalable AI Foundation The solution supports growing traffic and can be extended with voice-based AI in future phases.